When start up company 2insight Ltd approached me for a logo design and corporate identity they presented quite a challenge. They are an IT company focussing on telecommunications, cloud computing and analytics and wanted an identity that reflected these abstract concepts.
The design process started with producing a set of potential logo designs and colour palettes for the client to choose from. From the clients feedback on the initial designs the final logo design was refined and the final artwork was produced, including a simple stationery set of letterhead and business cards.
See also Rune Industries Logo Design